Pareto – AI‑Powered Marketing & Growth Platform
Pareto is Brazil’s #1 provider of integrated marketing and generative AI services. Its flagship product, Tess AI, is a unified AI platform that brings together the world’s most powerful large language models (LLMs) and multimodal models in a single, easy‑to‑use interface. The platform is built for marketers, e‑commerce managers, sales teams, and developers who need to automate, personalize, and scale their digital activities.
Key Features
- AI Agents – Custom‑built agents that can handle sales, support, and content creation on WhatsApp, email, or web chat. Agents are trained on your product catalog, policies, and brand voice.
- AI Ads – Automated media planning, campaign structuring, and data‑driven optimization across Google, Meta, TikTok and other ad networks. Includes AI‑powered bid adjustments and creative generation.
- AI SEO & G.E.O. – Generative Engine Optimization that optimizes content for both traditional search engines and AI‑driven answer engines.
- AI Design & Image Generator – Integrated DALL‑E 3, Stable Diffusion 3, Ideogram 2 and other models to produce brand‑consistent images, videos, and graphics in seconds.
- AI Web – AI‑assisted website building, performance optimization, and security hardening.
- AI Email & Social – Personalised email sequences and social media posts generated from a single brief, with scheduling and analytics.
- AI Analytics – Tag implementation, conversion tracking, custom dashboards and predictive insights powered by machine‑learning.
- Integrations – Native connectors for Zapier, ElevenLabs (text‑to‑speech), and API access for developers.
- Enterprise‑grade security – GDPR‑compliant data handling, role‑based access, and audit logs.
Use Cases
| Industry | Scenario | Outcome |
|---|---|---|
| E‑commerce | Deploy an AI agent on WhatsApp to answer product questions and close sales 24/7. | ↑ Conversion rate, ↓ support cost. |
| Retail | Generate bulk product descriptions and AI‑enhanced images for thousands of SKUs. | Faster catalog updates, consistent brand tone. |
| Finance | Use AI analytics to predict churn and recommend personalized offers. | Higher retention, data‑driven decisions. |
| Education | Automate lead nurturing and content remix for webinars and newsletters. | More qualified leads, reduced manual effort. |
| Agencies | Offer AI‑powered services (ads, SEO, design) to clients from a single platform. | Scalable service delivery, new revenue streams. |
Frequently Asked Questions
Q: How does pricing work? A: Pareto offers a free trial of Tess AI, followed by tiered subscription plans based on usage (number of AI calls, agents, and integrations). Custom enterprise quotes are available.
Q: Can I train my own AI agents? A: Yes. Using the no‑code builder you can upload product data, policy documents, and brand guidelines. Pareto’s engineers can also provide custom model fine‑tuning.
Q: Is my data safe? A: All data is encrypted at rest and in transit. Pareto complies with GDPR, LGPD, and ISO‑27001 standards. You retain ownership of your data.
Q: What integrations are supported? A: Zapier, ElevenLabs TTS, Google Ads, Meta Business Suite, Shopify, Magento, Salesforce, and a full REST API for custom workflows.
Q: Do I need technical expertise? A: No. The platform provides a visual interface for most tasks. Developers can extend functionality via the API.
