Voluum – Ad Tracker for Media Buyers
Voluum is a cloud‑based ad tracking and analytics platform designed for media buyers, affiliate marketers, and iGaming operators. It integrates with more than 70 ad networks (Google, Meta, TikTok, Taboola, Outbrain, etc.) and provides real‑time reporting, traffic distribution AI, anti‑fraud protection, and full automation via the Automizer.
Key Features
- Unified Campaign Tracking – Collect clicks, conversions, costs, and revenue from all ad sources in one dashboard.
- Real‑Time Analytics – Sub‑second reporting on over 30 metrics, custom funnels, and cohort analysis.
- Traffic Distribution AI – Automatically route traffic to the highest‑performing offers, landing pages, and creatives.
- Anti‑Fraud Kit – Detect and block bot traffic, invalid clicks, and suspicious activity.
- Automizer – Rule‑based automation for pausing/activating campaigns, adjusting bids, and updating traffic costs.
- Collaboration Tools – Multiple user accounts, workspaces, shared reports, and VIP servers for high‑volume data.
- Integrations & Marketplace – Direct API connections to major ad platforms and a marketplace of verified partners.
- Mobile Apps – iOS and Android apps for on‑the‑go monitoring.
Use Cases
- Media Buyers: Optimize spend across Google, Meta, TikTok, and native ads, scaling profitable traffic while cutting waste.
- Affiliate Marketers: Track offers, split‑test creatives, and attribute conversions accurately across dozens of networks.
- iGaming Operators: Monitor FTDs (first‑time deposits) and registrations with post‑back tracking and sub‑second latency.
- Agencies: Manage multiple client accounts with workspaces, shared reporting, and dedicated account managers.
FAQ
Q: Do I need to add tracking code to every landing page? A: Yes, a small JavaScript snippet or server‑side post‑back is required to capture clicks and conversions.
Q: Can I try Voluum before paying? A: A 14‑day platform preview is available without credit‑card details; request it via the “See Demo” button.
Q: How does the anti‑fraud system work? A: It uses machine‑learning models to flag abnormal click patterns, IP anomalies, and bot signatures, automatically blocking suspicious traffic.
Q: Is there a mobile app? A: Yes, Voluum offers native iOS and Android apps for real‑time monitoring and alerts.
Q: What support is provided? A: Dedicated account managers, 1‑on‑1 onboarding, webinars, video tutorials, and a knowledge base.
Voluum empowers marketers to consolidate, analyze, and automate their advertising efforts, turning raw data into actionable insights and higher ROI.
